Products - (25001 Products)
Brand: Widia / Part #: 5362716
Item #: 93313419
Brand: Widia
Model #: 5362716Product Specifications
Thread Size (mm)
M8x1
Number Of Flutes
3
Chamfer
Plug
Thread Limit
D5
Class Of Fit
D5
Coating/Finish
Uncoated
Threads per Inch
25
Material
High Speed Steel
Coolant Through
No
Thread Direction
Right Hand
Thread Depth (mm)
28.50
Thread Pitch (mm)
1.00
Thread Standard
UNC
Material Grade
WU40EG
Thread Length (mm)
17.50
Overall Length (mm)
68.7000
Shank Diameter (Decimal Inch)
0.3180
Square Length (mm)
9.50
Square Size (mm)
5.99
Material Application
Non-Ferrous Metal; Stainless Steel; Cast Iron; Steel
Series
VT-SPO
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5416391
Item #: 09790239
Brand: Widia
Model #: 5416391Product Specifications
Minimum Cutting Diameter (Decimal Inch)
1.5000
Maximum Cutting Diameter (Decimal Inch)
1.5000
Maximum Depth of Cut (Decimal Inch)
0.4490
Arbor Hole Diameter (Decimal Inch)
0.7500
Compatible Insert Size Code
XD.T1104..
Maximum Ramping Angle
2.8
Cutter Style
VSM
Cutting Direction
Right Hand
Insert Holding Method
Screw
Lead Angle
90
Rake
Negative (Radial); Positive (Axial)
Rake Angle
-5.730
Series
VSM11
Maximum Body Diameter (Decimal Inch)
1.4400
Overall Height (Decimal Inch)
1.5750
Keyway Width (mm)
8.19
Hub Diameter (Decimal Inch)
1.4200
Maximum RPM
23300.000
Tool Application
Milling; Slotting; Ramping
Tool Performance
General Purpose
Primary Workpiece Material
Universal
Number of Adjustable Pockets
0
ISO Number
VSM11D150Z06S075XD11
Coolant Hole Diameter (Decimal Inch)
0.0980
Complete Insert Compatibility
XD_T110408PD_R__
Toolholder Material
Steel
Manufacturers Catalog Number
VSM11D150Z06S075XD11
Coolant Through
Yes
Number Of Cutter Inserts
6
Number Of Flutes
6
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5537869
Item #: 90981796
Brand: Widia
Model #: 5537869Product Specifications
Maximum Drill Depth
1.9070 in
Drill Depth by Diameter Ratio
4xD
Maximum Depth of Cut (mm)
48.43
Shank Type
Weldon Flat
Shank Diameter (mm)
20.0000
Shank Diameter (Decimal Inch)
0.7874
Cutting Direction
Right Hand
Drill Body Length to Flange (mm)
67.00
Toolholder Style
TCF
Nose Diameter (Mm) ( - 2 Decimals)
12.00
Overall Length (mm)
117.4300
Overall Length
117.43
Through Coolant
Yes
Series
Top Cut 4
Flute Length (mm)
62.80
Shank Length (mm)
50.000
Gage Length (mm)
67.43
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M; N
Number of Shank Flats
1
Flute Type
Variable Index
Maximum Cutting Diameter (mm)
12.00
Projection (mm)
67.430
Number Of Flutes
2
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5537872
Item #: 90979477
Brand: Widia
Model #: 5537872Product Specifications
Maximum Drill Depth
2.0660 in
Drill Depth by Diameter Ratio
4xD
Maximum Depth of Cut (mm)
52.47
Shank Type
Weldon Flat
Shank Diameter (mm)
20.0000
Shank Diameter (Decimal Inch)
0.7874
Cutting Direction
Right Hand
Drill Body Length to Flange (mm)
72.00
Toolholder Style
TCF
Nose Diameter (Mm) ( - 2 Decimals)
13.00
Overall Length (mm)
122.4700
Overall Length
122.47
Through Coolant
Yes
Series
Top Cut 4
Flute Length (mm)
68.10
Shank Length (mm)
50.000
Gage Length (mm)
72.47
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M; N
Number of Shank Flats
1
Flute Type
Variable Index
Maximum Cutting Diameter (mm)
13.00
Projection (mm)
72.470
Number Of Flutes
2
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5559167
Item #: 33981952
Brand: Widia
Model #: 5559167Product Specifications
Mill Diameter (mm)
16.00
Length of Cut (mm)
32.00
End Mill Material
Solid Carbide
Coating/Finish
AlTiN
Chipbreaker
No
Number Of Flutes
2
End Type
Single
Extended Reach
Yes
Undercutting
No
Helix Style
Medium
Material Removal Type
Roughing & Finishing
Shank Diameter (Decimal Inch)
0.6299
Neck Diameter (Decimal Inch)
15.0400
Nose Radius (Decimal Inch)
8.0000
Reach Length (mm)
32.00
Overall Length (mm)
150.00
Maximum Helix Angle
30.00
Minimum Helix Angle
30.00
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Steel
Primary Workpiece Material Code
P; K; M; N
Material Grade
WP15PE
Flute Direction
Right Hand
Cutting Direction
Right Hand
Series
4001JJ
Flute Type
Medium
Coolant Through
No
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5577923
Item #: 90860693
Brand: Widia
Model #: 5577923Product Specifications
Maximum Drill Depth
1.3230 in
Drill Depth by Diameter Ratio
2xD
Maximum Depth of Cut (mm)
33.60
Shank Type
Weldon Flat
Shank Diameter (mm)
25.0000
Shank Diameter (Decimal Inch)
0.9843
Cutting Direction
Right Hand
Drill Body Length to Flange (mm)
56.00
Toolholder Style
TCF
Nose Diameter (Mm) ( - 2 Decimals)
16.50
Overall Length (mm)
112.6000
Overall Length
112.60
Through Coolant
Yes
Series
Top Cut 4
Flute Length (mm)
51.70
Shank Length (mm)
56.000
Gage Length (mm)
56.60
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M; N
Number of Shank Flats
1
Flute Type
Variable Index
Maximum Cutting Diameter (mm)
16.50
Projection (mm)
56.600
Number Of Flutes
2
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5577957
Item #: 90827361
Brand: Widia
Model #: 5577957Product Specifications
Maximum Drill Depth
3.6670 in
Drill Depth by Diameter Ratio
5xD
Maximum Depth of Cut (mm)
93.15
Shank Type
Weldon Flat
Shank Diameter (mm)
25.0000
Shank Diameter (Decimal Inch)
0.9843
Cutting Direction
Right Hand
Drill Body Length to Flange (mm)
117.50
Toolholder Style
TCF
Nose Diameter (Mm) ( - 2 Decimals)
18.50
Overall Length (mm)
174.1500
Overall Length
174.15
Through Coolant
Yes
Series
Top Cut 4
Flute Length (mm)
113.50
Shank Length (mm)
56.000
Gage Length (mm)
118.15
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M; N
Number of Shank Flats
1
Flute Type
Variable Index
Maximum Cutting Diameter (mm)
18.50
Projection (mm)
118.150
Number Of Flutes
2
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5578845
Item #: 90796582
Brand: Widia
Model #: 5578845Product Specifications
Maximum Drill Depth
3.8660 in
Drill Depth by Diameter Ratio
5xD
Maximum Depth of Cut (mm)
98.21
Shank Type
Weldon Flat
Shank Diameter (mm)
25.0000
Shank Diameter (Decimal Inch)
0.9843
Cutting Direction
Right Hand
Drill Body Length to Flange (mm)
123.50
Toolholder Style
TCF
Nose Diameter (Mm) ( - 2 Decimals)
19.50
Overall Length (mm)
180.2100
Overall Length
180.21
Through Coolant
Yes
Series
Top Cut 4
Flute Length (mm)
119.70
Shank Length (mm)
56.000
Gage Length (mm)
124.21
Primary Workpiece Material
Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M; N
Number of Shank Flats
1
Flute Type
Variable Index
Maximum Cutting Diameter (mm)
19.50
Projection (mm)
124.210
Number Of Flutes
2
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5599108
Item #: 33968918
Brand: Widia
Model #: 5599108Product Specifications
Mill Diameter (mm)
20.00
Coating/Finish
AlTiN
End Mill Material
Solid Carbide
Number Of Flutes
5
Overall Length (mm)
115.00
Length of Cut (mm)
38.00
Cutting Direction
Right Hand
Flute Direction
Right Hand
Chipbreaker
No
Length Type
Regular
Flute Type
Helical
Extended Reach
Yes
Shank Type
Weldon Flat
Centercutting
Yes
Material Removal Type
Finishing
Neck Diameter (mm)
18.80
Minimum Helix Angle
38.00
Maximum Helix Angle
38.00
Primary Workpiece Material
Hard Material; High Temperature Alloy; Steel
Primary Workpiece Material Code
P; S; H
Secondary Workpiece Material
Stainless Steel; Cast Iron
Secondary Workpiece Material Code
K; M
Material Grade
WS15PE
Series
57NC
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5599145
Item #: 33968595
Brand: Widia
Model #: 5599145Product Specifications
Mill Diameter (mm)
20.00
Coating/Finish
AlTiN
End Mill Material
Solid Carbide
Number Of Flutes
5
Overall Length (mm)
115.00
Length of Cut (mm)
38.00
Cutting Direction
Right Hand
Flute Direction
Right Hand
Chipbreaker
No
Length Type
Regular
Flute Type
Helical
Extended Reach
Yes
Shank Type
Weldon Flat
Centercutting
Yes
Material Removal Type
Finishing
Neck Diameter (mm)
18.80
Minimum Helix Angle
38.00
Maximum Helix Angle
38.00
Primary Workpiece Material
Hard Material; High Temperature Alloy; Steel
Primary Workpiece Material Code
P; S; H
Secondary Workpiece Material
Stainless Steel
Secondary Workpiece Material Code
M
Material Grade
WS15PE
Series
57NE
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5623603
Item #: 94062916
Brand: Widia
Model #: 5623603Product Specifications
Insert Style
DCMT
Insert Shape Code
D
Insert Size Code
3252
Insert Shape
Diamond
Coating/Finish
AlTiN
Manufacturer Grade
WS25PT
Corner Radius (Decimal Inch)
0.0315
Insert Material
Carbide
Hole Diameter (Decimal Inch)
0.1732
Maximum Depth of Cut (Decimal Inch)
0.2289
Inscribed Circle (Decimal Inch)
0.3750
Insert Holding Method
Screw
Insert Hand
Neutral
Insert Thickness (Decimal Inch)
0.1563
Clearance Code
C
Tolerance Code
M
Included Angle
55.00
Relief Angle
7.000
Series
DCMT
Coating Process
PVD
Rake
Positive
Wiper Edge
No
Insert Length (Decimal Inch)
0.4578
Number Of Cutting Edges
2
Secondary Workpiece Material
Stainless Steel; Super-alloys & Titanium
Secondary Workpiece Material Code
S; M
Ansi Code
DCMT3252MU
Iso Code
DCMT11T308MU
Manufacturers Catalog Number
DCMT3252MU
Cutting Direction
Neutral
Coating Classification
PVD
Chip Breaker
MU
Style
DCMT
Width (Decimal Inch - 4 Decimals)
0.3750
Multi-Use Tool
Yes
Full Radius
No
Multi-Use Application
External Turning; Internal Turning
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5873102
Item #: 98780000
Brand: Widia
Model #: 5873102Product Specifications
Minimum Cutting Diameter (Decimal Inch)
1.2500
Minimum Cutting Diameter (Inch)
1-1/4
Maximum Cutting Diameter (Decimal Inch)
1.2500
Maximum Cutting Diameter (Inch)
1-1/4
Maximum Depth of Cut (Decimal Inch)
2.2500
Maximum Depth of Cut (Inch)
2-1/4
Cutter Style
VSM
Shank Type
Cylindrical
Shank Diameter (Decimal Inch)
1.2500
Shank Diameter (Inch)
1-1/4
Maximum Ramping Angle
0 ?
Insert Holding Method
Screw
Shank Taper Size
None
Overall Length (Decimal Inch)
8.0000
Tool Material
Steel
Series
VSM490-15
Flute Type
Spiral
Lead Angle
90
Shank Length (Inch)
5-3/4
Shank Length (Decimal Inch)
5.7500
Head Length (Inch)
2-1/4
Head Length (Decimal Inch)
2.2500
Maximum RPM
22100.000
Tool Application
Pocketing; Milling; Slotting
Tool Performance
General Purpose
Primary Workpiece Material
Universal
End Mill Type
Shoulder Square End Mill
Coolant Hole Diameter (Decimal Inch)
0.1570
Rake
Negative (Axial); Negative (Radial)
Complete Insert Compatibility
XNGU15..
Insert Compatibility
XNGU15..
Hand of Holder
Right Hand
Rake Angle
-17.40 ? (Radial);-8.00 ? (Axial)
Multi-Use Tool
Yes
ISO Number
VSM490D125Z03C125XN15L800
Manufacturers Catalog Number
VSM490D125Z03C125XN15L800
Number Of Flutes
3
Usable Length (Decimal Inch)
2.2500
Number Of Cutter Inserts
3
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5971448
Item #: 17052002
Brand: Widia
Model #: 5971448Product Specifications
Mill Diameter (Inch)
3/4
Coating/Finish
AlTiN
End Mill Material
Solid Carbide
Number Of Flutes
7
Length of Cut (Inch)
2-1/4
Cutting Direction
Right Hand
Mill Diameter (Decimal Inch)
0.7500
Flute Direction
Right Hand
Chipbreaker
No
Length Of Cut (Decimal Inch - 4 Decimals)
2.2500
Length Type
Long
Flute Type
Helical
Extended Reach
No
Shank Type
Safe-Lock
Centercutting
Yes
Material Removal Type
Finishing
Minimum Helix Angle
38.00
Maximum Helix Angle
38.00
Primary Workpiece Material
Hard Material; Stainless Steel; High Temperature Alloy; Steel
Primary Workpiece Material Code
P; S; H; M
Material Grade
WS15PE
Series
7V1E
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 5978115
Item #: 33961632
Brand: Widia
Model #: 5978115Product Specifications
Mill Diameter (mm)
20.00
Coating/Finish
AlTiN
End Mill Material
Solid Carbide
Number Of Flutes
7
Overall Length (mm)
125.00
Length of Cut (mm)
60.00
Cutting Direction
Right Hand
Flute Direction
Right Hand
Chipbreaker
No
Length Type
Regular
Flute Type
Helical
Extended Reach
No
Shank Type
Straight-Cylindrical
Centercutting
Yes
Material Removal Type
Finishing
Minimum Helix Angle
38.00
Maximum Helix Angle
38.00
Primary Workpiece Material
Hard Material; Stainless Steel; High Temperature Alloy; Steel
Primary Workpiece Material Code
P; S; H; M
Material Grade
WS15PE
Series
771E
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6172733
Item #: 97462824
Brand: Widia
Model #: 6172733Product Specifications
Thread Size (mm)
M36x4
Chamfer
Bottoming
Thread Limit
D9
Class Of Fit
6H
Number Of Flutes
4
Material
High Speed Steel
Threads per Inch
6
Thread Direction
Right Hand
Flute Direction
Right Hand
Coating/Finish
Black Oxide
Thread Depth (mm)
110.00
Coolant Through
No
Thread Length (mm)
40.00
Overall Length (mm)
200.0000
Thread Pitch (mm)
4.00
Thread Standard
Metric
Material Grade
WP49EG
Shank Diameter (mm)
28.0000
Square Length (mm)
25.00
Square Size (mm)
22.00
Material Application
Stainless Steel; Cast Iron; Steel
Series
VTSFT-TC
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6175690
Item #: 99390023
Brand: Widia
Model #: 6175690Product Specifications
Flute Type
Straight
For Use With
Top Ream Modular
Tool Material
Steel
Spiral Direction
Neutral
Cutting Direction
Right Hand
Hole Tolerance
h7
Primary Workpiece Material
Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code
P; S; K; M
Number Of Flutes
8
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6327845
Item #: 09539230
Brand: Widia
Model #: 6327845Product Specifications
Drill Bit Size (mm)
11.10
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
AlTiN
Drill Point Angle
140
Spiral Type
Regular Spiral
Flute Type
Helical
Point Type
Thinned
Coolant Through
Yes
Shank Type
Cylindrical
Number Of Flutes
2
Drill Tip Finish/Coating
AlTiN
Overall Length (mm)
102.0000
Shank Diameter (mm)
12.0000
Series
TDS451
Web Thinning
Web-Thinned
Drill Length Type
Screw Machine Length
Maximum Drilling Depth (mm)
40.00
Shank Length (mm)
45.000
Drill Point Length (mm)
1.90
Flute By Diameter Ratio
3xD
Tool Performance
High Performance
Drill Bit Diameter Tolerance
0.007/0.025 mm
Flute Length (mm)
55.00
Drill Bit Grade
High Performance
Material Grade
Carbide
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6425507
Item #: 97477335
Brand: Widia
Model #: 6425507Product Specifications
Minimum Cutting Diameter (mm)
20.00
Maximum Cutting Diameter (mm)
20.00
Maximum Depth of Cut (mm)
28.00
Cutter Style
VSM
Shank Type
Cylindrical
Shank Diameter (mm)
20.0000
Maximum Ramping Angle
0 ?
Insert Holding Method
Screw
Shank Taper Size
None
Overall Length (mm)
150.0000
Tool Material
Steel
Series
VSM490-10
Flute Type
Spiral
Lead Angle
90
Shank Length (mm)
122.000
Head Length (mm)
28.00
Maximum RPM
40200.000
Tool Application
Milling; Slotting
Tool Performance
General Purpose
Primary Workpiece Material
Universal
End Mill Type
Shoulder Square End Mill
Coolant Hole Diameter (mm)
4.00
Rake
Negative (Axial); Negative (Radial)
Complete Insert Compatibility
XNGU10..
Insert Compatibility
XNGU10..
Hand of Holder
Right Hand
Rake Angle
-19.60 ? (Radial);-8.00 ? (Axial)
Multi-Use Tool
Yes
ISO Number
VSM490D020Z03A20XN10L150
Manufacturers Catalog Number
VSM490D020Z03A20XN10L150
Usable Length (mm)
28.000
Number Of Flutes
3
Number Of Cutter Inserts
3
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6425508
Item #: 97477343
Brand: Widia
Model #: 6425508Product Specifications
Minimum Cutting Diameter (mm)
22.00
Maximum Cutting Diameter (mm)
22.00
Maximum Depth of Cut (mm)
25.00
Cutter Style
VSM
Shank Type
Cylindrical
Shank Diameter (mm)
20.0000
Maximum Ramping Angle
0 ?
Insert Holding Method
Screw
Shank Taper Size
None
Overall Length (mm)
150.0000
Tool Material
Steel
Series
VSM490-10
Flute Type
Spiral
Lead Angle
90
Shank Length (mm)
122.000
Head Length (mm)
28.00
Maximum RPM
37500.000
Tool Application
Milling; Slotting
Tool Performance
General Purpose
Primary Workpiece Material
Universal
End Mill Type
Shoulder Square End Mill
Coolant Hole Diameter (mm)
4.00
Rake
Negative (Axial); Negative (Radial)
Complete Insert Compatibility
XNGU10..
Insert Compatibility
XNGU10..
Hand of Holder
Right Hand
Rake Angle
-18.20 ? (Radial);-8.00 ? (Axial)
Multi-Use Tool
Yes
ISO Number
VSM490D022Z03A20XN10L150
Manufacturers Catalog Number
VSM490D022Z03A20XN10L150
Usable Length (mm)
28.000
Number Of Flutes
3
Number Of Cutter Inserts
3
Coolant Through
Yes
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 6492833
Item #: 33965534
Brand: Widia
Model #: 6492833Product Specifications
Mill Diameter (mm)
20.00
Coating/Finish
AlTiN
End Mill Material
Solid Carbide
Number Of Flutes
5
Overall Length (mm)
115.00
Length of Cut (mm)
38.00
Cutting Direction
Right Hand
Flute Direction
Right Hand
Chipbreaker
No
Length Type
Regular
Flute Type
Helical
Extended Reach
Yes
Shank Type
Straight-Cylindrical
Centercutting
No
Material Removal Type
Finishing
Neck Diameter (mm)
18.80
Minimum Helix Angle
38.00
Maximum Helix Angle
38.00
Primary Workpiece Material
Hard Material; High Temperature Alloy; Steel
Primary Workpiece Material Code
P; S; H
Secondary Workpiece Material
Cast Iron
Secondary Workpiece Material Code
K
Material Grade
WS15PE
Series
57N8
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It